In Armenia, growing attention is being paid to the problem of digital violence — a phenomenon that experts say remains understudied and often goes unnoticed by victims themselves. A specialist who previously worked in journalism shared her experience of transitioning to human rights work focused on countering online violence. According to her observations, one of the key challenges is that digital violence is often disguised as familiar forms of care and attention. Monitoring a partner's correspondence or movements can be perceived as a sign of interest, constant surveillance as care, and psychological pressure as an expression of love. This substitution of concepts prevents people, especially young people, from recognizing the signs of violence in time and seeking help. The expert notes that her shift from journalism to human rights work was driven by a desire not just to cover the problem, but to actively participate in solving it — through education, working with victims, and shaping public understanding of what is considered normal in relationships and what constitutes violence. The issue of digital violence is becoming increasingly relevant amid the growing use of social networks and messaging apps, which often become tools of control and pressure in interpersonal relationships. Specialists emphasize the need to improve the population's digital literacy and develop support mechanisms for those who face such forms of violence.