Experts note the growing role of art in contemporary social movements. The concept of artivism—the fusion of art and activism—involves using the emotional impact of creativity to motivate people toward concrete action. According to proponents of this approach, traditional activism methods based on facts and statistics often fail to resonate with a broad audience, whereas art has the power to touch hearts and evoke empathy. Artistic activism transforms complex social, political, or environmental issues into clear and accessible images and messages that are easier for the public to comprehend. This can manifest as street art, performances, music, literature, or visual installations designed to draw attention to specific issues—from human rights to climate change. Supporters of this approach believe that art and activism are not contradictory but complementary: art creates an emotional connection and attracts attention, while activism channels that attention and provides structure for real change. Thus, creative practices become not merely a form of self-expression, but a tool for social mobilization capable of inspiring people to participate in movements for change. This trend is observed in many countries around the world, where artists and activists combine their efforts to draw attention to pressing social issues, using the power of art as a means to convey complex ideas in simple and memorable language.