British authorities have expanded the existing ban on the sale of goods to persons under 18 years of age, including all electronic cigarettes and nicotine-containing products. The new rules introduce restrictions not only on sales, but also on advertising and promotion of such goods throughout the country. The initiative is aimed at combating the growing popularity of vaping among teenagers, which has raised concerns among medical professionals and public organizations. Previously, regulation focused mainly on traditional cigarettes and certain categories of vape products, but now all types of nicotine products are subject to the law regardless of their form. It is expected that restrictions on promotion will affect the marketing strategies of manufacturers, including packaging, in-store advertising, and online promotion, which previously could attract the attention of a young audience. The government emphasizes that the goal of the reform is to reduce the availability of nicotine products to children and adolescents and to limit factors contributing to the formation of nicotine dependence at an early age. Manufacturers and retailers are now required to comply with stricter requirements when selling this category of goods, and violation of the new standards may result in sanctions. Details about enforcement mechanisms and penalties are still being clarified by regulatory authorities.