A high-level EU-Malaysia business forum took place in Bangkok, where European Commission Commissioner Josef Síkela delivered a keynote address. The event, held on October 13, was dedicated to developing trade and economic ties between the European Union and Malaysia. In his speech, Síkela began with a rhetorical question about whether those present had a smartphone, thereby emphasizing the interconnectedness of modern technology and the global economy. This opening set the tone for further discussion about the importance of technological cooperation and digital supply chains for EU and Southeast Asian partnerships. The forum brought together business representatives and officials interested in strengthening ties between European and Malaysian businesses. Such events traditionally serve as a platform for discussing investment cooperation prospects, trade agreements, and joint initiatives across various sectors of the economy. The commissioner's speech fits into the broader EU strategy to expand its economic presence in the Southeast Asian region, where Malaysia is viewed as one of the EU's key partners.