Recently, there has been a notable rise in online activism, which brings new dimensions to the agenda of social movements. Digital platforms are becoming an increasingly popular tool for expressing civic positions, organizing campaigns, and drawing attention to social issues. However, an active discussion is unfolding around this phenomenon. Some experts point to the advantages of online activism: the speed of information dissemination, wide audience reach, the ability to unite people from different regions and countries without the need for physical presence. This is particularly important for those who, for various reasons, cannot participate in traditional forms of protest—rallies, demonstrations, or pickets. Other specialists express doubts about the real effectiveness of digital activism, pointing to the risk of so-called "slacktivism"—superficial participation that is limited to likes and reposts without further action. In their view, this form of engagement can create an illusion of influence without leading to tangible change. At the same time, many researchers agree that online and offline activism should not be opposed to each other. Rather, they can effectively complement each other: digital tools help mobilize supporters, coordinate actions, and inform a wide audience, while traditional forms of protest provide physical presence and visibility of demands. Thus, modern social movements increasingly employ hybrid strategies that combine the possibilities of the internet with classical methods of civic expression.