Authorities have introduced a ban on the sale of vapes and nicotine products to persons under 18 years of age. The new measures also affect the promotion and advertising of such goods, which previously were often marketed with the intention of attracting young audiences — bright packaging, fruity flavors, and availability at retail points near schools had raised concerns among the medical community. The country's chief medical officer made a statement regarding the introduced restrictions, emphasizing the need to protect children and adolescents from nicotine addiction. According to him, the growing popularity of electronic cigarettes among youth in recent years has become a serious public health issue, and timely state intervention is intended to reduce the number of new cases of nicotine addiction among minors. The restrictions apply not only to sales but also to marketing practices — advertising campaigns aimed at attracting young audiences, placement of products in prominent locations in stores, and the use of designs appealing to children on packaging. Sellers and manufacturers are expected to be obligated to comply with the new rules under threat of fines and other sanctions. Public health experts generally welcomed the introduction of the ban, noting that similar measures have already proven effective in a number of other countries. At the same time, representatives of the vaping industry expressed concern about the potential impact of restrictions on legitimate business and warned of the risk of growth in the illegal market. Authorities stated that they intend to continue monitoring the situation and, if necessary, introduce additional measures to protect the health of the younger generation.