A new campaign titled «No Place for Knives» has launched in London, aimed at combating crimes involving the use of bladed weapons. The initiative is concentrated in the Westminster and Croydon areas, which are considered among the city's most problematic locations in terms of knife crime. Campaign advertising materials are placed on city billboards, digital screens, and social media to reach as wide an audience as possible, primarily young people who are most often involved in such incidents. The goal of the initiative is to change attitudes toward knife carrying, emphasize legal and personal risks, and encourage residents to report suspicious behavior. The campaign is part of broader efforts by London authorities to reduce the level of violent crime in the city. In recent years, knife attack statistics have caused concern among residents and law enforcement, prompting city authorities to invest in preventive measures alongside police operations. Campaign organizers hope that the visual presence of warning messages in public places will help reduce the number of incidents and create a safer urban environment.