Specialists conducted an analysis of seized batches of counterfeit cosmetic products and discovered health-hazardous substances in them — mercury, lead, and methanol. These components can cause serious health consequences with prolonged use, including skin damage, nervous system disorders, and poisoning. Concern has been raised by the growing number of purchases of counterfeit cosmetic products among young people, who often acquire such products through online stores and social networks, unaware of their origin and potential dangers. Low prices and attractive packaging often conceal the lack of quality control and non-compliance with safety standards. In response to the identified problem, an awareness campaign organized by the Intellectual Property Office (IPO) has been launched. Its goal is to increase consumer awareness of the risks associated with purchasing counterfeit cosmetics and encourage them to be more careful in choosing sellers and verifying product authenticity. Experts recommend purchasing cosmetic products only from verified sellers and official brand representatives, paying attention to packaging, labeling, and product composition, and being cautious about excessively low prices, which may indicate counterfeit origin of the goods.