A new programme has launched in England, allowing residents to receive free career consultations directly at Jobcentre employment centres. Previously, such support was not always available in a unified format alongside employment services. Jobcentre visitors will now be able to access comprehensive assistance: specialists will provide consultations not only on job searches, but also on career changes, career advancement in current positions, and development of new skills and competencies in demand on the labour market. The initiative aims to make the employment and professional development process more accessible to the general population, reducing barriers for those seeking work for the first time, those wanting to change fields, or those looking to upgrade their qualifications. Free access to such support is particularly relevant in today's changing labour market, where employee skill requirements are constantly growing. It is expected that combining employment services and career counselling in one location will enable people to receive more comprehensive and personalized assistance, which should ultimately help reduce unemployment and increase professional mobility among the population.