The European Commission has unveiled a new Strategy for Sustainable Tourism of the European Union. The initiative, presented in Brussels, is aimed at enhancing the competitiveness of the tourism industry, as well as its environmental and economic sustainability. According to the document's authors, the strategy should strengthen Europe's position as the world's primary tourism destination, taking into account increasing competition from other regions and the need for the sector to adapt to climate and economic challenges. The strategy envisages support for sustainable practices in the tourism business, development of infrastructure, and enhancement of the sector's resilience in the face of crises, including the effects of climate change and demand fluctuations. Tourism remains one of the key sectors of the EU economy, providing a significant share of jobs and contribution to GDP in many member states. The European Commission emphasized that the new document was developed with consideration for the need to balance economic growth of the sector with the preservation of natural and cultural resources that attract millions of tourists annually. The strategy is expected to affect both major tourism destinations and less popular regions seeking to develop sustainable tourism as a source of income.