The European Commission presented clarifications (Q&A) on the European Union's Sustainable Tourism Strategy, published on November 4, 2026 in Brussels. The document raises the question of the appropriateness of a pan-European approach to tourism, given that regulation of this sphere traditionally falls within the competence of individual EU member states. The Commission explains that, despite national responsibility for tourism policy, there are a number of cross-border challenges that require coordination at the level of the entire union. These include the effects of climate change on tourist destinations, the need to transition to more sustainable models of consumption and production in the industry, and the competitiveness of the European tourism sector in the global market. The Strategy is intended to create a common framework for sharing best practices between countries, supporting small and medium-sized businesses in tourism, and promoting the green and digital transition of the industry. Tourism remains one of the key sectors of the EU economy, providing a significant share of jobs and contributing to GDP in many regions, particularly in the southern and coastal countries of the union. The European Commission emphasizes that a unified strategy does not replace national powers, but complements them, offering coordination tools where individual actions by individual countries are less effective than joint European efforts.