The government has announced a comprehensive reform of the design rights protection system intended to make it simpler and more effective. The main goal of the changes is to modernize outdated mechanisms for protecting intellectual property in the design sphere, taking into account current realities of the digital economy. Special attention in the reform is given to supporting small and medium-sized businesses. Small companies and independent designers often face difficulties in protecting their developments due to the complexity and high cost of existing legal procedures. The new rules should simplify the process of design registration and protection, making it more accessible to small business representatives who often lack resources to maintain a legal staff. The reform also involves bringing legislation in line with current challenges, including the digitalization of creative industries and the growing instances of unfair copying of design solutions in the online environment. Modernizing the rights protection system should create a more predictable and transparent legal environment for all market participants. It is expected that enhanced protection will become a stimulus for the development of creative industries, encouraging innovation and original developments. Design authors will receive more reliable tools to combat violations of their rights, which in the long term should increase the investment attractiveness of the creative sector of the economy.