The European Commission, during a daily briefing in Brussels on October 8, 2026, announced the results of a new Eurobarometer survey timed to coincide with World Ecolabelling Day. According to the research data, consumer confidence in EU Member States regarding the EU Ecolabel environmental mark continues to grow. The survey showed that more and more Europeans take the presence of an ecolabel into account when choosing goods and services, viewing it as a reliable indicator of product environmental safety. The EU Ecolabel is awarded to goods and services that meet strict criteria for minimizing environmental impact throughout their entire life cycle—from production to disposal. Representatives of the European Commission noted that growing trust in the label indicates increased awareness among EU citizens about environmental issues and their willingness to make more responsible consumer choices. This is also viewed as a positive signal for business, encouraging manufacturers to more actively implement environmental standards in their operations. The survey data was presented in the context of the EU's broader policy promoting sustainable consumption and production, which is part of the European Green Deal. The European Commission continues working to expand the application of the ecolabelling system across various economic sectors, including the textile industry, cosmetics, household chemicals, and construction materials. The complete results of the Eurobarometer survey are planned to be presented to the public in the near future with detailed analysis by EU member states.